Founder of CMO Corner and career marketing leader with over a decade of experience in the B2B SaaS space.
The 2024 Olympics opening ceremony faced backlash for a drag performance resembling “The Last Supper,” impacting the Olympic brand with negative publicity and sponsor withdrawals. The incident underscores the importance of cultural sensitivity and proactive crisis management for global brands.
Here are the Top 10 Marketing Podcasts of 2024. From bite-sized daily tips to in-depth interviews with industry leaders, these podcasts offer practical advice, expert opinions, and innovative ideas for marketers at all levels.
Get to know the essentials of marketing in our quick guide. From the Four Ps to digital marketing, learn how to understand your target market, build a strong brand, conduct market research, and analyze key metrics.
Unlock your earning potential as a top marketer. Discover current CMO salaries, from the lucrative highs to the modest lows, and the career journey that can propel you to the top. Dive in to see what it takes to command a six-figure income and lead the future of marketing.
A single context switch can kill over 20 minutes of your time. Discover how to master context switching and boost your productivity and wellbeing as a marketing leader. Learn to prioritize tasks, batch similar activities, create a distraction-free environment, and enhance focus.